Kinder and Kids retail store

Retailer Programme

Become part of
the Kinder and Kids family

Sell toys that make a difference — for children, for the planet, and for your bottom line. High margins, fast dispatch, and a range your customers are asking for.

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149+
Products
Fast
Dispatch across Europe
Internationally
Safety Approved
FSC®
Certified wood

The benefits

Why partner with Kinder and Kids?

Fast dispatch

We dispatch orders within 1–3 business days — often the same day. We deliver across all of Europe fast, reliably, and with full tracking.

High profit margin

Our margins are above the industry average. Low wholesale prices combined with strong recommended retail prices give you solid room to operate — and happy customers who come back.

Competitive consumer prices

Despite FSC certification and high quality, Kinder and Kids is competitively priced. Low recommended retail prices make it easy to attract price-conscious customers — without compromising on quality.

Strong stock levels

We maintain strong stock levels across the range, so you rarely experience delays. Products are typically ready to ship when you order.

Support when you need it

We are available when you need help — whether it is an order, a product question, or a complaint. Fast and direct contact without unnecessary waiting.

Wide and relevant range

149+ products across categories — vehicles, motor skills, music, roleplay and much more. A range that covers the categories your customers are looking for.

FSC certified wooden toy in forest

Sustainability

The range your customers are asking for

Eco-conscious parents are the fastest-growing customer segment in the toy industry. Kinder and Kids gives you every argument you need to meet that demand.

FSC®-certified wood
All wood is certified by the Forest Stewardship Council — a guarantee of responsible forestry and zero deforestation.
No harmful chemicals
Paints and finishes are water-based and free from heavy metals, phthalates, and BPA. Safe for children and the environment.
Long-lasting products
Wooden toys last for generations. Less waste, a lower carbon footprint, and a story your customers love to share.
Sustainable packaging
Packaging in recycled paper and soy-based inks. Minimal plastic — maximum appeal to eco-conscious consumers.
EU EN 71 safety certified
All products are tested and approved under the EU's strict toy safety directive. Peace of mind for you and your customers.
Growing consumer demand
72% of European parents prefer sustainable toys.¹ Kinder and Kids gives you the range the market is asking for.
¹ Source: Euromonitor International, Sustainable Toys Report 2023
FSC C216506 certified

Certificate no. FSC™ C216506

Logistics

From our warehouse to your store

We dispatch orders within 1–3 business days — and often the same day. We ship across all of Europe with full tracking, and you always receive a tracking number.

1
All of Europe covered
We deliver to all EU countries as well as Norway, Switzerland and the UK.
2
Full traceability
Every shipment has a tracking number — you always know where your order is.
3
No minimum order
Order exactly what you need — no minimum quantity requirements.
Kinder and Kids warehouse interior
Kinder and Kids warehouse aisle
Kinder and Kids loading dock
High margin wooden toy business

Economics

Low prices for consumers — high margin for you

Kinder and Kids is built on the principle that quality and accessibility go hand in hand. Our recommended retail prices are deliberately low — making it easy for you to sell, and giving you room to compete on price without sacrificing your margin.

💶Competitive wholesale prices
🏷️Low recommended retail prices
📈Solid margin on all products
No hidden fees

Get started

Ready to become a retailer?

Fill in the form and we will get back to you within one business day. No commitment — just a conversation about what Kinder and Kids can do for your business.

www.kinderandkids.com

We do not share your information with third parties.