Play it safe
Hi, I'm Kinder & Kids' safety polar bear — and I make sure your child is always safe!
At Kinder and Kids, safety is not just a requirement — it's a core value. Our friendly polar bear Bjørn guides you through the four steps we take to ensure every toy is safe for your child.
Bjørn's safety journey
Every Kinder and Kids toy goes through four thorough steps before it reaches your child.
✨ Click!
First, we assess
We screen scientific research and legislation for updates, and approve only the safest raw materials for our new wooden toys. Every material is screened for potential hazards before it ever comes near a child.
- Complete ingredient list for every raw material
- Official hazard classification databases consulted
- Only approved, non-toxic materials used
✨ Tap me!
Then, we test
We test new wooden elements and products through chemical, physical, and safety assessments to ensure they comply with and exceed global toy safety standards. Tests are performed by accredited third-party laboratories.
- Colour migration tests (sweat & saliva simulation)
- Substance migration analysis
- Third-party approval from accredited laboratories
✨ Click Bjørn!
Next, we make
While producing our wooden toys, we constantly test for quality and safety. Every toy is made with care and FSC-certified sustainable wood. Physical stress tests ensure toys can withstand everyday play.
- Bite test: 22.5 kg force simulates a child's bite
- Drop test: 1.5 m drop × 5 times
- Compression test: 15 kg pressure on toy elements
✨ Hi there!
Finally, we listen
We interact with children and parents to get feedback on their play experiences. Your input helps us continuously improve our products and ensure they bring joy and safety to every child.
- Ongoing feedback from parents and caregivers
- Product improvements based on real-world experiences
- Open dialogue about safety and quality
Safety starts with play
Our safety journey doesn't end in the lab. Bjørn is there when children and parents try the toys in real life. Their experiences and feedback shape our next generation of toys.
- Children test toys in real-world play situations
- Parents provide feedback on durability and safety
- Bjørn ensures every toy brings pure joy
Bjørn performs every test
Click on a test to see what Bjørn does — and why it matters for your child's safety.
Drop test
Bite testChemical testCompression testOur safety certifications
Kinder and Kids toys are approved for sale in the EU, UK, and USA — three of the world's most stringent toy markets.
EN 71 — European Toy Safety
EU Market
EN 71 is the European toy safety standard covering mechanical and physical properties, flammability, and chemical properties. All Kinder and Kids products comply with EN 71 and carry the CE mark as proof.
- Mechanical & physical safety (EN 71-1)
- Flammability (EN 71-2)
- Chemical safety — heavy metal migration limits (EN 71-3)
- CE mark confirms compliance
UKCA — UK Product Safety
UK Market
UKCA (UK Conformity Assessed) is the UK equivalent of the CE mark, applicable to products sold in England, Wales, and Scotland after Brexit. Our toys meet all requirements of the UK Toy Safety Regulations 2011.
- UK Toy Safety Regulations 2011
- Independent conformity assessment
- Applies to England, Wales, and Scotland
- Equivalent safety level to EU's EN 71
ASTM F963 — US Toy Safety
US Market
ASTM F963 is the US toy safety standard administered by the Consumer Product Safety Commission (CPSC). The standard covers mechanical hazards, chemical requirements, and electrical safety for toys intended for children under 14.
- CPSC-monitored compliance
- Mechanical hazard testing (sharp edges, small parts)
- Chemical requirements — restricted substances
- Electrical safety and battery requirements
CE Mark — European Conformity
European Single Market
The CE mark is a mandatory conformity declaration for products sold within the European Single Market. It confirms the product meets all applicable EU directives, including the Toy Safety Directive 2009/48/EC.
- Toy Safety Directive 2009/48/EC
- Technical documentation retained for 10 years
- Declaration of Conformity (DoC) issued
- Mandatory for all toy products in the EU
Non-toxic materials — always
Beyond formal certifications, we exclusively use non-toxic, child-safe paints and finishes. All colours and lacquers are tested for heavy metals, phthalates, and other harmful substances. We always put the child's safety above everything else.
Bjørn and your family
When you buy a Kinder and Kids toy, you don't just get a toy. You get Bjørn's personal guarantee that the toy is safe, sustainable, and made with love for children.
Trust in every toy
Every Kinder and Kids toy is designed with safety, sustainability, and joy in mind. We're committed to providing toys that parents can trust and children will love.